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Performance marketing and analytics

Plan, run and measure Google Ads, Meta Ads and SEO with clean tracking and honest attribution.

No reviews yetTaught by Walnut Jobs course team
Level
Beginner
Language
English
Duration
20 hours
Lessons
12

Last updated 22 Oct 2026

What you'll learn.

  • Calculate CAC, ROAS, CPA and customer lifetime value, and set targets from unit economics.
  • Set up GA4 events, UTM conventions and consent-aware tracking.
  • Build Google Search and Performance Max campaigns with the right bidding strategy.
  • Structure Meta campaigns, audiences and creative tests that scale.
  • Improve organic visibility with technical, on-page and international SEO.
  • Report results with sensible attribution and clear recommendations.

How this course is taught.

Every module comes to you in four parts, so you can watch, read, discuss and check what you have learned.

  1. Quadrant I

    e-Tutorial

    Watch a short video lecture for each module, with full text notes beside it so you can review or translate at your own pace.

  2. Quadrant II

    e-Content

    Download or print the reading material for each module, with key terms, case studies and links to further resources.

  3. Quadrant III

    Discussion forum

    Ask questions and clear your doubts with other learners. The course team guides the discussion and answers questions.

  4. Quadrant IV

    Assessment

    Check your understanding with quizzes, short and long-answer practice and FAQs, then take the final test.

Curriculum.

4 modules · 12 lessons
1Foundations and tracking3 lessons · 46 mine-Content (notes)2Assessment1
  • Note: The funnel and unit economics16 min
  • Note: Tracking with UTMs, GA4 and consent18 min
  • Quiz: Check your understanding: foundations12 min
2Google Ads3 lessons · 46 mine-Content (notes)2Assessment1
  • Note: Search campaigns, keywords and Quality Score18 min
  • Note: Performance Max and bidding strategies16 min
  • Quiz: Check your understanding: Google Ads12 min
3Meta Ads3 lessons · 44 mine-Content (notes)2Assessment1
  • Note: Campaign structure, objectives and audiences16 min
  • Note: Creative testing and the Conversions API16 min
  • Quiz: Check your understanding: Meta Ads12 min
4SEO, attribution and reporting3 lessons · 54 mine-Content (notes)2Final test1
  • Note: Technical, on-page and international SEO18 min
  • Note: Attribution, incrementality and reporting16 min
  • Final test: Final assessment20 min

Your certificate.

This is the certificate you receive when you complete the course and pass its final test.

Certificate No.

WDT-WJPM-2026-000000

Certificate of completion

Performance Marketing and Analytics

This is to certify that

Learner Name

has successfully completed the course and passed its assessment, and is recognised as a

Performance marketing and analytics

4 modules12 lessons20 hours of learningOnline, on Walnut LMS

DD Month YYYY

Date of issue

Noida, India

Authorised Signatory

Walnut DataTech Private Limited

Verify this certificate at walnutdatatech.com/verify-certificate with certificate number WDT-WJPM-2026-000000. Issued on Walnut LMS.

Specimen — not a valid certificate
Performance marketing and analyticsView full size

What you need to receive it.

Complete every lesson and pass the final assessment with at least 70%.

Every certificate carries its own number that anyone can check on the verification page.

About this course.

Performance marketing is accountable marketing: every pound, euro or rupee spent should be traceable to a result. This course teaches the full loop used by in-house growth teams and agencies, from unit economics and tracking through Google Ads, Meta Ads and SEO to attribution and reporting.

You will learn the platforms as they work today, including Google Analytics 4, Performance Max, Advantage+ campaigns, the Conversions API and consent requirements in the European Economic Area. Each lesson focuses on decisions you will make in a real account.

Who this is for

  • Marketing executives moving into paid media or growth roles
  • Founders and small business owners running their own campaigns
  • Analysts who want to understand how marketing data is generated

Skills this certificate proves: Google Ads (Proficient), Meta Ads (Proficient), SEO (Proficient), Marketing analytics (Proficient).

Linked to Walnut Jobs: complete this course to earn the certificate employers ask for.

Your instructor.

Walnut Jobs course teamJob-ready courses designed with hiring companies

Learner reviews.

No reviews yet

No reviews yet. Learners can review a course after completing half of it.

Questions about enrolling.

Is this course really free?

Yes. Create an account and enrol with one click. There's no payment step.

How long can I access this course?

You keep access for as long as the course is offered on Walnut LMS.

Do I get a certificate?

Yes. The certificate section above shows the certificate and sets out what you need to receive it.

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